Why storytelling?

Apple favicon 72 pixels voor SchrijfkrachtStorytelling is a way of structuring information that works with how we process knowledge. The message sticks better.

Apple favicon 72 pixels voor SchrijfkrachtStorytelling is all about a different way of collecting information: focusing on the experience. The facts may be the same in every culture, in every group, but we act according to what they mean to us.

Apple favicon 57 pixels voor SchrijfkrachtIn a nutshell, where lack of understanding fuels opposites and disagreement, storytelling helps build bridges between worlds and groups.  

Apple favicon 57 pixels voor SchrijfkrachtThe best storytelling connects head, heart and belly. A good story doesn't read like homework. A good story puts you in the situation of the person who is experiencing the events first-hand.

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