Storytelling is a way of structuring information that works with how we process knowledge. The message sticks better.
Storytelling is all about a different way of collecting information: focusing on the experience. The facts may be the same in every culture, in every group, but we act according to what they mean to us.
In a nutshell, where lack of understanding fuels opposites and disagreement, storytelling helps build bridges between worlds and groups.
The best storytelling connects head, heart and belly. A good story doesn't read like homework. A good story puts you in the situation of the person who is experiencing the events first-hand.